Christian Sutardi

Fabelio

Getting selected as an Endeavor Entrepreneur was an amazing feeling. I'm both proud to be part of the network and excited about all the positive things we can expect from the Endeavor network.

Industry : E-Commerce, Retail
Year selected : December 2016 at 68th ISP in Palo Alto, CA


When it comes to furniture buying, Indonesians shy away from online platforms because of inconsistent delivery times, careless handling, and untrustworthy online payment options. Meanwhile, offline retailers maintain high prices for boutique local brands or cheaper products with inconsistent craftsmanship.

Fabelio is a disruption to furniture retailing that combines the richness of Indonesia’s design and  craftsmanship, while adding a modern touch to it at 20-30% cheaper price than competition. It is the only furniture retailer in Indonesia that offers a 30-day return policy and 365 day warranty on all of its pieces.