Stefanie Kurniadi

Cita Rasa Prima (CRP Group)

Industry : Food and Beverages
Year selected : 2017


Cita Rasa Prima Indonesia Berjaya (CRP Group) is an Indonesia based local food F&B chain. CRP group has 5 brands currently namely Nasi Goreng Rempah Mafia, Warunk UpNormal, Bakso Boedjangan, Sambal Khas Karmila and UpNormal Coffee Roaster with 71 outlets in 19 cities across Indonesia. Founded in October 2013, with their first brand Nasi Goreng Rempah Mafia, the perfect blend of founders with each founder having expertise in marketing, branding & design, product development, operations, public relations, finance & tech, and overall administrational background, the company has accelerated its growth over 3x year-on-year since last years. The group currently serves over 35,000 consumers every day across all its outlets and have plans to serve over a million consumers per day across all brands all outlets, and hoping to achieve this in the next 5-7 year time period.

Stefanie Kurniadi starts to fall in love in Brand & Marketing since she had her first job as Junior Art in Branding Agency. She starts her career since 19 years old and in the next 3 years, she starts to lead the creative team that makes her as the youngest Creative Director at that time. She continued her Architecture degree with Magister in Strategic Management. Since 2009, Stefanie wrote her culinary experience at her personal blog: Ceritaperut (Now known as ceritaperut.com). Build an online food lovers community in the next 5 years. Nowadays, Stefanie is applying her passion in Food, as founder of CRP (Cita Rasa Prima) Group that build various brands in objective of bringing Indonesian Local Food to The Next Level (Nasi Goreng Rempah Mafia, Warunk UpNormal, Bakso Boedjangan & Sambal Khas Karmila). She was elected as one of 6 Entrepreneurs from around the world in Accelerating Entrepreneur Program in EY World Entrepreneur of The Year in Monte Carlo, 2015. CRP group aims to bring the Indonesian Local Street Food to the next level by providing, unique food in a clean environment with priority for Food Safety at an affordable price point to the Indonesian middle income consumers.