Susie Sugden is a Managing Director at Paraplou (previously Vela Asia) and an e-commerce and retail expert based in Indonesia since 2011. She specializes in digital marketing and merchandising for online stores, speaking regularly at conferences and publishing on major tech blogs. Prior to founding Vela, Susie co-founded Lazada.co.id, Indonesia’s biggest e-commerce site, and was Managing Director at SITTI Teknologi, a major Indonesian online contextual advertising network. Before she moved to Indonesia, Susie worked as a retail specialist at the Boston Consulting Group.
Paraplou Group is an Indonesian brand partner and eCommerce retailer, focused on premium fashion. Paraplou Brands works with brands and manufacturers to operate their online sales channel, running their end-to-end eCommerce from website to warehouse.
Paraplou Group is ceasing trading since October 2015. Visit Paraplou Group website for more info.